China's water purifier industry development status and market prospect analysis

China's per capita water resources are 2,200 cubic meters, about 1/4 of the world's per capita, is one of the world's most water-scarce countries。Driven by the "healthy China" strategy, the public's consumer demand for "water health" is getting higher and higher, which has greatly promoted the rapid development of the water purifier industry, and the water purifier has gradually evolved from the early high-end luxury and selection category positioning to the just need category home appliance positioning。

China is one of the world's largest water purifier markets, with a market size of more than 100 billion yuan。With the increase of people's attention to water quality safety, the market size of water purifiers will continue to expand。People pay more attention to the overall solution of whole-house water purification and softened water in multiple scenarios, and creating more intelligent water experience in more scenarios will become the development trend of the future water purification industry。

Water purifier industry market analysis

The development of water purifiers in China can be divided into three stages: the embryonic period of 80-90 years;The exploration and development period from 1990s to 2000;Growth period from 2001 to the present。Since 2000, due to the increasingly serious problem of water pollution caused by industrial development, the contradiction between people's drinking water health needs and water pollution has intensified, which provides opportunities for the development of water purifiers, making the market demand surge, thus promoting the sustainable development of China's water purifier market。

China has 4.500 million households and about 20-30 million enterprises and institutions, which has brought huge consumption potential to the water purifier industry。At the same time, the entry of domestic and foreign electricity enterprises has also accelerated the development of the domestic water purifier industry。According to the report of the Research Institute of Industry: the domestic water purifier industry is currently in a stage of rapid development, and domestic brands such as Qinyuan and Angel have risen rapidly and begun fierce market competition。However, due to the low entry barrier in the initial stage of the market, counterfeit and shoddy products are rampant, affecting the sales of genuine products。In addition, foreign brands such as Panasonic, Philip, 3M and so on have also occupied a certain market share, which has compressed the living space of small and medium-sized water purifier enterprises。The market penetration rate of whole house water purification is still low, mainly dominated by foreign brands such as Ekou and BWT and domestic enterprises such as Angel and the United States。

Compared with the household appliances industry, the market size of China's water purification industry is still small。However, with the increasing attention of consumers to clean water resources and the support of national policies, the heat of the water purification industry continues to increase。Various electric companies have entered the water purification industry, with its strong brand resources and financial strength to promote the development of the water purification industry。Although China's home water purifier penetration rate is increasing year by year, it is still lower than the United States, Japan, South Korea and other developed countries, and the market development space is broad。

The demand of the commercial water purifier market is more demanding, and commercial places need to provide large-scale drinking water and have higher performance requirements, especially in terms of water yield and safety factor。Therefore, commercial water purifiers and household water purifiers have obvious differences in market demand, and manufacturers need to have stronger professionalism。In addition, there are also essential differences between the marketing models of commercial channels and retail channels, and enterprises need to have a deeper understanding of the industry characteristics and the real needs of commercial users in order to gain an advantage in the competition。

With consumption upgrading and the popularity of the concept of healthy water, real estate developers have also begun to recognize the health properties of water purification products。The water purifier allocation rate of fine decoration real estate has gradually increased, and the matching project of fine decoration water purifier has increased significantly in 2022。

Under the new consumption trend, new categories such as hot water purifiers and desktop drinking machines have begun to be welcomed by the market and become a new growth point for the industry。People are paying more and more attention to the overall solution of whole-house water purification and softened water in many scenarios, and creating more smart water experience will become the development direction of the future water purification industry。